About meI’m Nadia

I’m a product designer based in New York, originally from Pakistan.

Before design, I spent about seven years in finance, working every day in outdated, overly complex tools. I kept wondering why they had to be so hard to use, and that question is what led me to design. It’s also why I’m still drawn to the messy, complex parts of a product.

Most recently, I was a product designer at Toast, where I designed memberships and billing tools from the ground up for restaurants, retailers and clubs, from 0→1 subscriptions to a complete billing product used to collect millions. Before that, I was the founding designer at Accrue Savings, building the product and design system from scratch to help people save up for the things they love.

My favorite part of the work is collaboration: stepping outside Figma to work through tradeoffs with product and engineering, talking to customers, and getting to those shared “aha!” moments as a team. I believe good design makes complex systems feel simple.

Feel free to reach me at nadiaiqbal2@gmail.com or connect on LinkedIn